03 · Core Channel
A TikTok Ads agency built creative-first
TikTok rewards volume and velocity of native creative. For the right offer, it is the cheapest attention available. For the wrong one, we will tell you before you spend.
What's Included
- Native-format creative pipeline, high cadence
- Spark Ads and creator whitelisting
- Smart+ structures with controlled inputs
- Landing experiences matched to platform intent
- Honest channel-fit assessment before launch
- Cross-channel measurement against Meta and Google
How we run TikTok
TikTok is not a smaller Meta. Creative that survives there is native by construction — hooks in the first second, formats the platform already rewards, and volume that would exhaust a Meta account. We build the pipeline for that velocity before launching a single campaign.
We are selective about who should be on TikTok at all. Broad-appeal consumer offers with impulse-friendly price points thrive; narrow B2B and considered purchases usually do not. The channel-fit assessment happens before the contract, not after the budget is spent.
When it fits, TikTok runs as a second engine, not a clone: its own creative system, its own CAC targets, measured blended against the rest of the mix. That is how it adds scale instead of cannibalizing it.
Frequently Asked Questions
Is TikTok right for my business?
If you sell a broad-appeal consumer offer at an impulse-friendly price point — likely yes. If you sell narrow B2B or long-consideration products — probably not, and we will say so before you spend.
How much creative does TikTok require?
Materially more than Meta. Plan for 8–15 new creative units per month at minimum. Our pipeline produces and tests at that cadence; without it, accounts stall within weeks.
Do you use Spark Ads and creators?
Yes. Spark Ads on whitelisted creator content typically outperforms studio-produced ads on TikTok. We manage the creator sourcing and whitelisting process within the engagement.
Should TikTok be our first paid channel?
Usually not. We prefer to see proven economics on Meta or Google first. TikTok multiplies a working offer; it is an expensive place to discover your offer does not work.
How do you measure TikTok honestly?
Blended CAC against the whole mix, with holdout comparisons where volume allows. TikTok's in-platform attribution undercounts; last-click overcounts elsewhere. We triangulate rather than trust either.