06 · Conversion Layer
Traffic is wasted on weak infrastructure
We are not a "we'll build you a website" shop. We build the conversion layer under paid traffic: landing pages engineered around your offer, CRO run on evidence, speed that survives mobile reality, and analytics that tell the truth about all of it.
What's Included
- High-converting landing pages designed for a specific traffic source
- Conversion research: session recordings, heatmaps, funnel analysis
- Structured CRO testing with a prioritized hypothesis backlog
- Core Web Vitals and page speed engineered, not hoped for
- Server-side tracking and analytics integrations wired end to end
- Full circuit ownership: traffic → landing → analytics, one accountable team
How the layer works
Every page starts from the traffic that will hit it. An ad click carries an intent, an angle and an objection set — the landing page either continues that conversation or loses it. We design from the ad backward, which is why pages built here convert traffic that generic "beautiful websites" waste.
CRO is run as a discipline, not a redesign lottery: research first, a prioritized hypothesis backlog, tests sized to reach significance, and losers documented so the same mistake is never paid for twice. Conversion rate becomes a number you manage, not a number that happens to you.
Speed and measurement are load-bearing. A second of mobile load time is a tax on every dollar of spend, and broken analytics quietly misprice every campaign decision. We engineer Core Web Vitals into the build and wire server-side tracking so the numbers driving budget are real.
Frequently Asked Questions
Do you build full websites or only landing pages?
Both, with the same bias: every page is conversion infrastructure. Most engagements start with the pages paid traffic actually hits — landing pages and the purchase or lead funnel — because that is where spend is being wasted today.
What stack do you build on?
Whatever serves speed and your team's ability to iterate: modern static or framework builds for landing pages, or your existing platform (Shopify, WordPress, custom) hardened for performance. We choose boring, fast and maintainable over fashionable.
Can you fix our page speed and Core Web Vitals?
Yes. We audit what actually blocks rendering — oversized media, third-party scripts, layout shifts — and engineer the fixes into the build rather than patching scores for a screenshot. The target is speed a user feels, which is what the ad account feels too.
How is CRO different from a redesign?
A redesign changes everything at once and hopes; CRO changes what the evidence indicts and measures. We run research, form hypotheses, test them at adequate traffic, and ship winners. Pages improve every month instead of every rebrand.
Do we need this if our ads already perform?
That is exactly when it pays most. At a 2% conversion rate, 98 of every 100 paid clicks produce nothing — moving to 3% is a 50% revenue increase with zero extra spend. Strong ads on a weak page is the most expensive way to run marketing.