Results, stated plainly.

A womenswear brand at $60K/mo had plateaued: Meta ROAS declined for three straight quarters as the account fragmented into dozens of overlapping campaigns.

A B2B platform was generating $310 leads that sales rejected four times out of five. Marketing and revenue could not agree which channels actually worked.

A multi-location home services company depended on referrals and a lead vendor with rising fees. Its own paid attempts produced expensive, unbookable inquiries.

An education business with a strong offer was profitable but stuck: every attempt to scale past $30K/mo in spend broke the funnel economics.

A skincare brand with strong retention had weak acquisition: first-order economics were negative, and the team was afraid to spend beyond a token daily budget.

A US home goods brand had healthy traffic and a landing page that quietly wasted it — 1.4% conversion made every channel look broken. A rebuilt conversion layer, server-side analytics and relaunched campaigns doubled ROAS in five months.